North Country Leisure – ‘Be Active’

A new programme aimed to create more opportunities to participate in sport and physical activity in Copeland launched in January this Year. Following on from the successful ‘Moor Active’ pilot project, based in Cleator Moor Bowls and Sports Centre, which has been running sessions every week from May 2009 to 2012, ‘beActive in the Community’ will be providing outreach exercise classes and activities for adults and children of all ages throughout the Borough.

The Be Active project will employ a Community Sports Manager, 2 community coaches together with 2 apprentices to create and deliver a range of opportunities to participate in multi-sport and group physical activity by changing lifestyles. The project aims to get residents to participate in 30 minutes of moderate exercise or activity that raises the heart’s rate. The project aims not only to provide the opportunity to participate in regular activity, but also to educate residents in how to lead a healthier life and the risks associated with not opting for a more active lifestyle.

Since the commencement of the project in January 2013 the coaches have delivered a range of activities Health Walks, Zumba, Gym Inductions, indoor cycling, family circuits, body conditioning, thump boxing, aerobics, rugby league skills, girls only fitness classes, teen bootcamps, childrens mini fitness and delivering exercise in local Schools in Cleator Moor, Whitehaven, Distington and Millom.

Alan Burns, project lead from NCL explained “the take up has been excellent and the new Community Sports Manager is adding new classes at different venues every week. The project is bringing residents together in a support environment to participate in positive activities within their community. In the first year we aim to achieve between 4000 and 5000 participants. Hopefully this will promote a lifestyle change on a permanent basis. By using local facilities it is also helping their long-term sustainability”.

Alan added ‘As well as the Community Sports Manager we have employed a Community Sports coach and an apprentice in both the north and south of the borough. We also aim to help people gain qualifications via their participation and recruit at least 4 volunteer coaches in each of the four areas to develop and build a local workforce structure”.


Outputs

2 local people helped to secure employment, education or training
3 jobs created or safeguarded
16 volunteering opportunities
63,929 attendances


Outcomes

Increased use of/access to appropriate local facilities

Increased participation in sports and physical activity leading to reduced obesity and improved health

Increased take up of healthy lifestyles including healthy eating, weight loss strategies and smoking cessation.

Development of local workforce structures to sustain activities beyond the project end date